BRAND STRATEGY. VISUAL + VERBAL IDENTITY. PRODUCT DESIGN. UX/UI. CREATIVE DIRECTION.
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Symitri is the world's first integrated privacy firewall and real-time data cleanroom for the open web.
Symitri’s goal is to establish a new foundation for privacy and data protection that fits easily into the thriving programmatic ecosystem. Think of us as a seamless 'EZ' button for real-time data protection, deterministic addressability and precision measurement, all without exposing any personal data to the bidstream.
The challenge
Our core mission was to craft a branded visual and verbal design system that distinctly differentiates Symitri from the sea of sameness in the advertising-tech landscape, while communicating complex technical strategies and new concepts in plain English to a diverse audience.
All communications needed to embody simplicity and boldness, highlighting the exceptional qualities of the company and its products. We faced the challenge of communicating sophistication without being alienating.
The visual and verbal identity needed to be clear and progressive, reflecting our commitment to innovation and excellence. This required a thoughtful and detail-oriented approach to outward communications, allowing Symitri to stand out with a confident yet approachable brand image and messaging.
Approach
In conjunction with the brand system work, we designed a comprehensive digital experience that delivered on the promise of clarity, security and balance. We developed an agile process that allowed us to develop the brand system while creating user flows and prototypes to rapidly define the right user experiences for web and product.
In addition, it was important that we develop tier-one business communications for key executives who were pitching new clients, onboarding and communicating a new privacy-enhancing tech model to investors.
A unique and consistent illustration style was created using A.I. image generation. All images and their associate prompts were added to the Symitri brand book and tool kits. Over 200 unique branded images were created and can be utilized across all digital and print mediums.
All relative digital touchpoints were considered during the the design phases, delivering a crisp and consistent branded experience throughout a user's journey.
Dashboard user experience principles and user interface design elements were defined during the later portion of creative phase so we could move into rapid prototyping more seamlessly and with speed.
Results
The process we defined early on allowed us to make decisions both on the brand as well as the product levels efficiently, resulting in a quicker time to market.
Our team developed a multi-functional, consumer and advertiser facing applications, which married to a seamless user experience and brand that makes advertiser and publisher decision making easy.
The brand launch was huge success, garnering accolades from all corners of the industry and has proven to be a defining brand in the space.
Advertising and marketing campaigns run consistently with in-house and agency supported teams, all using the robust brand system and assets created.
