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CREATIVE DIRECTION. BRANDING. PRODUCT DESIGN
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For many years the Deep Blue watch company has seen success with their dive watches in the united states but wanted to expand their product lines to new products in new markets. We helped Deep Blue better understand their audiences, design trends and marketing strategies in order to make a shift in the companies portfolio.
The Brand
A new brand story that hinged on the history and love of diving was created for Deep Blue. It expressed not only the need for a good looking timepiece but the need for extreme functionality and proven durability, these elements became a focal point for the brands story and product development.
Competitive as well as research on existing and emerging demographics was done which led us to new product ideas and marketing / communications tactics. A new visual identity system was created that spoke to core audiences and grounded the companies passionate brand story.
New product lines (Air Blue and Alphas Marine) time pieces were designed, prototyped and released through agile design phases which included, naming, visual identity and product development as well as the generation of new marketing and communications collateral.
