CREATIVE DIRECTION. BRANDING. PRODUCT DESIGN
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The founder of Deep Blue watches approached me again to help extend the Deep Blue story into a new aviation product line called Air Blue. We created the brand system, overall look, feel and attitude of the new line of aviation time pieces. The new product line was designed, prototyped and released through agile design phases which included, naming, visual identity and product development as well as the generation of new marketing and communications collateral.
